The Original Green Blog
This blog discusses in plain-spoken terms various in-depth aspects of Steve Mouzon’s proposition of the Original Green, which is that originally, before the Thermostat Age, the places we made and the buildings we built had no choice but to be green. The Original Green is holistic sustainability, and broader than Gizmo Green. If this blog interests you, please subscribe to it by clicking the RSS button to the right.
Chip Kaufman Guest Post - Neighborhood Retail

Seaside, Florida's Central Square
Steve,
You refer to the '1,000 rooftop' minimum for neighbourhood retail. I expect, by the way, that you were just wanting to position that rule of thumb as a rule which, in isolation, might risk limiting of 'hope' and the will to risk and build. And you've used Seaside as a case study, and so will I. By the way, anything I say here should pass a self-evident common sense test by any of you reading this.
Seaside manifests four additional 'rules of thumb', which in my opinion should generally be included with the first about minimum rooftops within a neighbourhood. (By the way, the minimum perceived in Oz here is 800 or so, but in combination with what I'm about to say.)
First Additional Rule of Thumb: Through Traffic

Highway 30-A running through Seaside
Seaside has 'through traffic' as well as 'to traffic' passing right beside its retail centre. This obviously increases passing retail activity beyond the number of rooftops within its walking catchment (which is only about half what it could be because half its catchment is the sea).
Second Additional Rule of Thumb: Destination

Seaside obelisk
An urban centre will flourish better from a retail standpoint when it is a destination for visitors beyond its own retail walking catchment of rooftops. Obviously, Seaside is a destination because of the beach and because of its architecture and urbanism (not to mention all the publicity).
Third Additional Rule of Thumb: Focused Urban Structure

buildings on Seaside's Central Square
Seaside obviously is well structured to focus its retail right at the focus of all its passing trade and destination.
Fourth Additional Rule of Thumb:
Co-location of Retail with Other Destinations/Uses

Seaside's post office is located at the focal point of Central Square
Retail will flourish better if it co-locates with other destinations, so that patrons with other errands will happen by the retail and use it. For a neighbourhood, that might include a childcare centre, post office (maybe within the corner store), neighbourhood park or other natural amenity, perhaps a 'Third Place', and a concentration of home-based businesses nearby. So "hope" might and should always participate in town-making, but being well-informed should be in there, too.
~Chip Kaufman
Note: This post is part of an extended BlogOff on the viability of neighborhood retail. The most recent posts from BlogOff participants are as follows:
12/21 - The Necessity of Hope, Steve Mouzon
12/23 - Retail: When it bends the rules and breaks the law, Hazel Borys
12/28 - BlogOff: Neighborhood Retail, Sandy Sorlien
1/5 - Retail BlogOff, Patrick Kennedy
1/11 - When shops and services are within walking distance, we walk more and drive less, Kaid Benfield
1/29 - Neighborhood Retail Dynamics, John Olson
The Agricultural Aesthetic

Partly edible and mostly beautiful… the Children's Museum rooftop garden in Madison, Wisconsin
Most vegetable gardens look utilitarian at best, but more often they're likely to be downright messy, often even ugly… and this is a big problem. Here's why: Most places in the US cannot nourish their inhabitants from nearby fields and waters because we've sprawled cheek-to-jowl across the landscape in such a way that dedicated farmlands are often miles away. So without a lot of building demolition, the best hope for becoming Nourishable rests in embedding edible gardens within the urban fabric of the neighborhoods.

most people think vegetable gardens are about as lovable as a
laundry room: a "utility garden," if you will, meant for nothing
more than raising things to eat
If those edible gardens were lovable, they would be easy to embed because many people would want them. But if they're unlovable, then they're not so much of a good neighbor, and more likely to be shunned or outright banned, like this Oak Park, Michigan garden. To be fair, the Oak Park garden isn't downright ugly… but it's not beautiful, either, and that's just enough to bring out the opposition.
So what do we need to do? Currently, most places in the US have no living traditions of beautiful edible gardens, so we need to create new traditions. A living tradition begins with a single insight by one person. That person creates an ideal version of something based on their insight. If that person has enough passion, they can transform their insight into a personal cause. If that cause is compelling enough, it can spread to other people in the same locality or distributed hive, and the ideal gets replicated by these other people. If the ideal and its progeny is a good enough fit for regional conditions, climate, and culture, the cause spreads to the culture at large and becomes a movement. If that movement travels across generations, it becomes a living tradition. Check out this post which describes in greater detail the transformation from insight to living tradition.

bed edge trimmings taking root and sprouting
We're clearly at the beginning of this process right now, and more of us need to be thinking of ways to make edible gardens lovable. I had one insight recently which I believe can help: we need to create an "agricultural aesthetic" that can guide lovable garden design.
In the early years of the Modernist movement in architecture, the pioneers spoke early and often about the "machine aesthetic." Simply put, they wanted to make buildings look like they were products of the assembly line, and they wanted to do it artfully. This ideal guided the first several decades of Modernism.
The Agricultural Aesthetic is based on a parallel question: how can we take the common artifacts of edible gardens and compose them artfully to create gardens that are lovable? The images in this blog post aren't the final product; they're merely the toolkit of raw elements from which we might create an Agricultural Aesthetic. Here's how some of these elements might be used:
Sticks & Twine

sticks & twine make cheapest possible structure
These elements have traditionally been used to create light structures for vining vegetables. They also are occasionally used as shown here, to build a very light "honor system" fence. I'm seeing the same uses, but more artfully considered, especially with the twine. Beautiful twine web-work could be woven quickly if not too complex, and the materials are quite inexpensive, so there's no heavy penalty for using a lot of twine.
Terra Cotta Pots

a single huge terra cotta pot
Gardeners have started plants in terra cotta pots probably for centuries, and most herbs are small enough to spend their entire lives in them. Terra cotta is colored similarly to most gourds, but the unadorned pots have a more matte surface. Simple pots are rounded like gourds, but tapering into a truncated cone, and are more regularly-shaped than gourds. My first thought is that they, too, would benefit from composition in larger quantities than usual. And because they have flat bottoms, they stay put, unlike gourds. Consider a wall of herbs in terra cotta pots, each tipped a bit by whatever sort of bracket it's hung from. They also could be stacked up to form the steep outer wall of an embankment. And once they're broken, their shards could be used as paving material set lightly into the earth from which they came.
Stones

a monument built of stone
Gardens in most places are planted on land that is at least somewhat rocky, and stones can turn up while tilling or cultivating even after many years of gardening. They could be discarded, but why not use them in the garden? The can make excellent walls, from a simple dry-stack farm wall to a thin mortared serpentine wall. They also can be stacked into markers or monuments, like the one shown here. They can also be used to build the walls of the water channels we'll discuss in a moment. These elements have all been built in gardens for centuries, usually in utilitarian fashion. But it's easy to imagine a stone wall taking many artful forms. And if stone is considered to be a candidate material for different art forms, then the possibilities expand dramatically. Just look at what the Japanese have done with small stones and gravel in their gardens.
Gourds

gourds drying on a fence
Dried gourds have many uses in the garden. They are most often seen in homemade martin houses, as these voracious bug-eating birds love to nest in the dry and secure confines of a hollowed-out gourd. They also make good ladles, and are useful for storing many small items, provided that the surface they're sitting on doesn't allow them to tip over. But how do you treat them artfully? Their shapes are soft and slightly unique, with a bit of surface sheen. I'm thinking that an artful composition of gourds needs greater quantities than the dozen or less that normally make up a martin house.
Vines & Branches

bed edging made of bent branch trimmings
Fruit trees and grape vines can be much more fruitful if pruned vigorously. This generates a lot of vine and branch clippings. They are often discarded or shredded into mulch, but there are much better uses. Vines and branches that are supple enough can be woven into a dense fabric that us useful for many things, including fence panels. Woven more loosely, they can be used as a sun screen on an arbor. Somewhat thicker vines and branches can be used to construct a lattice suitable for training beans, peas, or other vining vegetables. The thickest branches have a number of potential uses, including as arbor purlins. All of these uses are arguably artful in their current form, owing to the beautiful textures of the vines and branches. But think for a moment of the possibilities if they were consciously elevated to an art form!
Water

SmartDwelling I channeled all rainwater from the roof to two
scuppers at the Tower of Wind & Water where it tumbled into the
open for a moment before falling into the Rain Pool and then
being pumped up into the cistern to be stored for irrigation
Water is the life-blood of the garden, but at some seasons of the year, it may also need to be carried away as well. Hoses and sprinklers can do the former job, and simple site grading can do the latter, but those methods are so boring. What if the act of bringing water to the garden or taking it away was celebrated? Both supply and drainage might begin with a network of water channels through the garden. Water channels have been used to great effect in wonderful gardens in many parts of the world. But the real celebration might come somewhere between the channel and the plants. There might, for example, be some place where the water emerges from the channels, glittering in the light and burbling softly, before disappearing again into a funnel leading to the soaker hoses. Or maybe you have an entirely different idea. In any case, water has a long history of celebrated use in ornamental gardens… why not celebrate water that much in an edible garden as well?
Maybe that's enough for now… let's discuss these possibilities and see what else we can come up with. What do you think?
~Steve Mouzon
The Necessity of Hope

The first prerequisite of community-building is hope because people without hope will not build. This fundamental rule of building applies from the scale of building personal relationships to the scale of building a nation.
We face a challenge in the US, the likes of which nobody born since the Great Depression has ever seen. Nearly everything we have built since the end of World War II was built according to the pattern of sprawl, where you separate everything from everything else and connect them all with highways so that we drive everywhere to get anywhere. This cannot continue… the costs of sprawl will soon become too great to bear. Already, our auto-dependent lifestyles are making us poor.
The core problem with sprawl is that we have built so much of it. Most of us live there now, so we can't just all walk away as fuel prices rise. The building of sprawl created much of the wealth of our nation for the past 66 years… the abandonment of such a mammoth investment would surely ruin us all.

So what do we do? We must find a way to recover from this addiction to auto-dependent lifestyles, and transform the subdivisions, strip malls, office parks, and industrial parks we have built into places that can be sustained in a healthy way, long into an uncertain future.
This blog will soon launch a 12-Step Program for Sprawl Recovery, but before we get started with that, let's think about the prerequisite of hope. Because without hope, we will not change. Today, some really smart people (whom I respect very highly for other reasons, by the way) have put together guidelines and rules of thumb which poison the transition from sprawl to sustainable places because they make it appear that most places have no hope of succeeding with their transformation.
The classic example of a poison guideline is the "corner store requirement." The best experts say that you can't even support a corner store with less than 1,000 homes… and for pretty much every other type of retail establishment, you need even more "rooftops."

Seaside would never have even built Modica Market had they
followed conventional retail wisdom.
What percentage of New Urbanist neighborhoods have been planned with 1,000 people within walking distance of the corner store? A tiny fraction… definitely less than 10%. Seaside, Florida, the first New Urbanist town, has less than 2/3 that many homes. So had these places followed the best experts' advice, roughly 90% of them (those with less than 1,000 homes per neighborhood) would have never even built the corner store. Seaside and all those other places would have been little more than pretty subdivisions with alleys and sidewalks. Following the best advice would have completely gutted the New Urbanism movement.

If the market wouldn't have worked, all the other retail, like the
bookstore and record store, would have been doubly impossible.
But what happened instead? Robert and Daryl Davis, the Town Founders of Seaside, were not burdened with that expert advice because there was no advice in 1980 on how to build a town… only on how to build a subdivision. So they set out, with planners Andrés Duany and Elizabeth Plater-Zyberk, to figure it out. From then until now, they have created a legend.

Seaside's post office in Central Square
Today, Seaside is a regional center for the coolest shops, restaurants, night spots, bookstores, and yes, a corner grocery. Daryl, who took the reins of business development at Seaside, did not know that what she was setting out to do was supposedly impossible. As a result, she has nurtured literally hundreds of businesses to life. Some have failed, of course, but some have also spawned multiple establishments across the region. None of this would have happened had Daryl been poisoned with the idea that you can't even support a single corner store without 1,000 homes.
The problem with these guidelines is that they are all built on the assumption of the continuation of sprawl. In other words, what can you build when there's thriving sprawl all around you, sucking customers away to malls, strip centers, and office parks? That was a fair proposition until the Meltdown, because until then, true neighborhoods were a tiny anomaly in the enormous American development machine. And if you were trying to do business completely embedded in that paradigm, it probably was a good idea to follow the rules.

Roly Poly was founded at Seaside, but has now spread across the
Southeast, including to my old hometown.
But there have always been other ways of doing business and building places. There's more than one dial to turn, in other words. If you don't have 1,000 homes in your neighborhood, there are many other ways to make businesses work. For example, are you actually embedded in sprawl, or do you out in the country with a captive audience of neighbors that are more likely to do business with your corner store because everything else is too far away? If you're remote, you can make it on far less than 1,000 homes.
Do you have unusually cool shops, like Daryl is expert at creating? Are you the only nearby place that sells the New York Times and the Wall Street Journal? Does your corner store have the best espresso for miles around? How about the ice cream shop… can you build your own sundae? Does your grocer actually know you, and will she order the peach salsa you request, trusting that if you like it, others might do so as well?

Seaside's Perspicasity market, another group of businesses that
would have been considered impossible using today's best
retail advice
All these things and many more are factors that make businesses work, when all the normal business models say they have no hope. That's because the business models are based on averages. But if you want to build a great place, you should probably be anything but average.
The same rule of thumb applies to sprawl recovery as well. If your neighborhood wants to transform itself to avoid sprawl's inevitable continuing slide in real estate values for decades to come, then your neighborhood needs to transform itself into something remarkable. Shooting for average doesn't create hope… working to be remarkable usually does. So be remarkable.
~Steve Mouzon
Note: This is the first in what promises to be an extended Blogoff on the viability of neighborhood retail. As other blog posts respond to this one, I'll list their links below.
Friday Frontage: Spaced In, Street Trip, Sandy Sorlien
Transgressionalism*

High architecture and the arts have each mutated from Modernism into something dark and disturbing. Metastasizing unchecked, it is Kryptonite to our hopes for a sustainable future. How did we get here?
When Modernism Was Actually Modern

inspired by Mies
Early Modernism was born with an underlying necessity of uniqueness. In other words, if you want to be significant, your work must be unique. Previously, architecture was judged first by the standard of "how good is it?" Modernism changed the prime standard to "how new is it?" Because of this new standard, traditional work, no matter how good, had no chance of being considered. Only after passing the standard of newness was architecture then evaluated by the old standard of "how good is it?"
The necessity of uniqueness clearly fueled a lot of creativity and inventiveness in the early years, but it was largely rational invention. Early Modernists were able to be both modern and sensible. Look at how Wright, Mies, Gropius, Corbu, Loos, and others carried weight down through a building to the ground, for example. Normally, it made perfect sense. Regardless of whether or not you liked the sleek, spare expression, you could understand how the architecture worked, and why. These were the heroic years of Modernism.
The Lost Generation

Rudolph's Brutalist masterpiece at Yale
The Achilles Heel of the necessity of uniqueness became apparent only very slowly in the decades after World War II. The early Modernists had plumbed most of the depths of rational Modernism before the War. Afterward, it became increasingly difficult to develop an architectural expression that was both unique and sensible. Architects slowly and painfully woke up to the gnawing question of "what do we do now?" It must have been something akin to a long hangover, after the decades-long party that was the optimistic and heady early days of Modernism.
This period, sometimes known as the Dark Ages of Architecture, arguably produced some of the most soulless, sterile, and depressing buildings humanity has ever known. It signature style was Brutalism, which certainly lived up to its name. The larger cultural malaise of the 1970s was hauntingly parallel to the listlessness of Modernism, which had clearly lost its way.
The Rebels
1980 was a turning point. At the time, there was great boiling discontent with the Lost Generation; it was obvious that change was coming. For a short time in the late 1970s, the rebels had all inhabited the same camp. Stern, Graves, Mayne and Gehry were all mentioned in the same breath. But the divide wasn't long in coming. Half of the rebels went back to the original precept of Modernism (be unique) even though it meant that they had to be irrational. The Irrationalists went on to become most of today's Starchitects. The Rationalists, on the other hand, became either New Urbanists or New Traditionalists, or most likely both.
Transgressing

Katrina victim in new house with roof sitting askew like his old
house that was ruined by the storm. How unkind is that?
There are countless ways of being irrational, many of which are relatively harmless. The Irrationalists, however, chose a particularly poisonous way: To be transgressional is to intentionally transgress common wisdom or practice. This disturbs or appalls many people. So if you want to be really efficient with your transgressions, why not cut right to the chase and simply do work that most find disturbing and shocking?
Artists today are considered "mere illustrators" if they don't challenge our core beliefs. Planners who design places that feel like home to most are derided as "purveyors of kitsch." Architects that design buildings non-architects can love are scorned as "soppy sentimentalists."

No, that porch roof didn't collapse in Katrina…
it was designed that way!
While Modernism may have startled many a century ago, that was never the point in the early years. Quite the contrary: Read the early masters and it becomes clear that they expected the working class to welcome them with open arms. The fact that most people turned away is beside the point. Modernism never intended to shock, appall, or disgust people. Instead, it intended to save them from their squalid, oppressed settings. Today's work isn't Modernism at all. It's Transgressionalism Transgressionism*.
The Anti-Greens

Returning residents of the Lower 9th Ward must be asking...
did the levees break AGAIN?
Transgressionalism Transgressionism* is the complete antithesis to sustainability for several reasons: First, we can only achieve sustainability by engaging everyone because our consumption is increasing faster than the engineers' ability to mitigate with increased efficiency. You don't change most people's hearts about the way they're living by insulting or traumatizing them.
Next, if we're going to share the wisdom of green building broadly, the worst possible thing we could do is to require the architects to make those buildings unique because when uniqueness is the highest standard, we're not allowed to share wisdom. That would be considered plagiarism.

Gehry's Millennium Park amphitheater, now criticized for
resembling his Bilbao Guggenheim museum
Interestingly, the early Modernists' uniqueness was only a shadow of things to come. Mies had his own personal language of architecture. Corbu had at least two. Wright developed three or four languages during his career, depending on how finely you want to parse his work. It might seem incredible, but the favorite starchitects of the recent past such as Gehry, Calatrava and Libeskind are now ridiculed for "self-plagiarism." In other words, their current buildings look a bit like their last buildings. Unbelievable! Today, the high standard of greatness is apparently held by Zaha Hadid, who is known for inventing a completely new architectural language for each building.
Another important thing: because Transgressionalism's Transgressionism's* first move is to discard common wisdom, it naturally disposes of everything that has been proven over centuries of building in a region. All out the window. If it's known to work, we can't possibly use it. That would be sappy sentimental plagiarism. Transgressionalists Transgressionists* sometimes try to cloak themselves in science, but any true scientist would be completely appalled at this sorry state of affairs.
The Wall of Terminal Weirdness

Transgressionalism Transgressionism* is facing an impending cataclysm, but most are currently oblivious to the inevitable collapse. Today, if you want to be significant, you have to out-weird Zaha. But to be significant in 5 years, you've got to out-weird the architect that out-weirded Zaha. This death spiral of Transgressionalism will eventually reach the Wall of Terminal Weirdness, where things cannot get any stranger. Let's hope it happens soon, so we can get on with the business of remaking our world in a sustainable way.
~Steve Mouzon
*Ann Daigle pointed out in a listserv discussion that the simpler "Transgressionism" was a better term than "Transgressionalism." I agree, and have changed all of the instances except the title of the post, since that might upset the search engines.
God is in the Details

The Buildings We Love are the Ones With Ornament
Guest post by Alvin Holm
Ornament is an act of love – or at least a token of esteem. We embellish what we revere. We adorn that which we love. We do not decorate the hero, returning from the wars, to make him pretty – we decorate him to pay him honor. Ornament is deep stuff, greatly misunderstood in recent years.

The reason that we see so little ornament in buildings of our modern culture is that we do not love them. Or perhaps we do not love them because they are unlovely, unadorned. Nor do we think it’s nice to love them – that is, to have a visceral, sentimental, soulful relationship to them – because they are after all products of our intellect, rationally conceived, cost-effective, piously functional, sleek, sensible and cool.
But recently <note from Steve: this was written in 1996, about a conference in the fall of 1995> I participated in a heavily attended two-day conference in New York on ornament in classical architecture, and that can only mean that things are changing fast.

I can no more fully understand the return of the classical – with its standard elements of columns, capitals, pediments, entablatures, and an assortment of ornamental motifs like leaves, rosettes, and garlands – than I could comprehend the loss of it. But I believe that it accompanies what Deepak Chopra has called “the final cataclysmic overthrow of the myth of materialism.” I assure you this is happening, and a larger, older, richer paradigm is taking the stage. (And the new science is on our side this time. More on that later.)
Ornament does many things for the article it graces. It may lighten or give weight, it may reveal or disguise, it may suggest usage or mystify. Ornament gives value and imparts meaning. These are all worthy roles, but it is important to remember that primary relationship between the maker and the artifact and the ornament as a badge of honor and affection.

There is a large and growing school of psychology that deals now with issues of the soul. James Hillman and Robert Sardello, for instance, would agree that ornament in this sense is good for the soul of the maker as well as for the soul of the user or the viewer, to say nothing of the soul of the artifact itself. When the moderns stripped ornament away, much of the soul in architecture was lost. And with it went the soul of our cities.
James Gleick in his popular book on chaos theory writes that to Benoit Mandelbrot, a contemporary mathematician whose concepts are affecting many fields, “the epitome of the Euclidean sensibility outside mathematics was the architecture of the Bauhaus…spare, orderly linear, reductionist, geometrical.” To Mandelbrot and his followers, the failure of modernism is clear: Simple geometric shapes are inhuman. They fail to resonate with the way nature organizes itself or with the way human perception sees the world.

“A geometrical shape has a scale,” Gleick writes, “a characteristic size. To Mandelbrot, art that satisfies lacks scale…A Beaux Arts paragon like the Paris Opera has no scale because it has every scale. An observer seeing the building from any distance finds some detail that draws the eye. The composition changes as one approaches and new elements of the structure come into play.” So here we have New Science in praise of the old Beaux Arts.
Hildegard of Bingen was a 12th-centrury mystic, a nun, a writer, painter, and composer of beautiful music. In a poem about creativity she wrote:

As the creator loves his creation
So the creation loves the creator,
Creation, of course, was fashioned to be adorned,
To be showered, to be gifted with the love of the creator.
The entire world has been embraced by this kiss.
This affectionate reciprocity of which she writes is largely missing from our designed environment today. Ornament is that kiss of the maker that marks the artifact for its own sake and then for the sake of the user.
Architecture begins as a ritual of celebration and must continue again in that spirit if we are to enter the 21st century with honor and grace. This is a bone-deep truth that is today again rising to the surface. A surface we may now embellish to our hearts’ content.
~Alvin Holm
Alvin Holm is a Philadelphia architect practicing in the classical tradition.

Note from Steve to Al:
I was in the audience on the South side of Manhattan's Washington Square that day, and your address changed my career. Previously it seemed that the only architects who cared for such things were just a few authors, but here was a practicing architect that could articulate things I could only feel at the time. Al, you laid out the ways that architecture could take on an ennobling role with clarity I had not heard theretofore, and with humility rare in our profession. You literally changed my direction, and I thank you for it now. You continue to be an inspiration unto this day.
The Charlottetown Challenge

We sorely need a forward-looking town and its surrounding region to step up and remake themselves as a world-class model of true sustainability from the level of the region to the level of the building. I've just returned from Charlottetown on Prince Edward Island in Canada, and have high hopes that the citizens there just might transform themselves into just such a place.
A few other places are making promising noises, such as Oberlin, Ohio and Greensburg, Kansas. But while the people behind them are completely well-intentioned, most of those noises are predictably about Gizmo Green measures, which are based on the premise that we can achieve sustainability with nothing more than better equipment and better materials. The reason that's predictable is because Gizmo Green dominates sustainability discussions to such a degree that most people don't realize there's anything else.

Charlottetown side street
But there is. And Gizmo Green will soon be exposed for what it really is: only a very small part of the formula for real sustainability. Here's why: We are seeing a massive population migration in many developing countries from low-impact agrarian settings into the city. We need approximately 1 car per citizen in the US. If the two most populous countries, China and India, do over twice as well as the US in their need for cars in the city, there will be over a billion cars on the road just in those two countries in a few years that don't even exist today! It doesn't matter what you think of of the reality of Peak Oil because this is Economics 101: supply and demand. Even if world oil supply keeps increasing at the same rate as it has over the past ten years, demand will quickly outstrip supply and prices will skyrocket. The recent flirtation with $5/gallon is only a prelude. Expect $20/gallon and beyond not so many years from now.

bright end to a dark day?
The speed with which this will happen is impossible to predict, but if it happens quickly enough, people will be unprepared. Many who live furthest from work will discover that they simply can't afford to live there anymore. This already happened in pockets of the US when gas first reached $5/gallon in 2008. But at $10, and then $20/gallon, many more of us will find our very livelihoods at stake. Sit down today and chart out your Web of Daily Life. Then ask youself how many parts of that web would be clipped at $10, then at $20/gallon. Could you afford to drive to work? To the grocery? Jane Jacobs and Jim Kunstler could be right… we could be in for dark days ahead.
When times are dark, people can fall off the edge into all sorts of Kunstlerian terror if they have no hope. But if there's something that gives them hope, then they can stay the course to a better future even if it's clear there is much work to be done. This is why it is so crucial to have at least one town and its surrounding region as a shining example of how to remake a place in highly sustainable fashion.

Seaside's post office
Seaside, Florida is a single little town built on just 60 acres of Florida Panhandle scrub oak and sand. Before Seaside, the only thing on the "Redneck Riviera" were condos on the beach, with T-shirt shops, gas stations, and liquor stores on the landward side of the highway. Land north of there was essentially worthless. Seaside began with a most audacious proposition expressed in the first marketing slogan: "Come Build a Town With Us." I remember seeing those billboards for the first time and being stirred nearly to my core. "Nobody builds towns today," I thought. But they did.
Here's what else they did: Because Seaside was a vacation town rather than a first-home community, it was able to spread its revolutionary thinking broadly. People came and hung their car keys on the hook on the wall. After several days of not needing to drive anywhere, they said "I really want to live like this." So some of them went back home and worked to build neighborhoods in their hometowns that were compact, mixed-use, and walkable. Because of the single great model of Seaside, a movement was born. They call it the New Urbanism. Today, there are thousands of New Urbanist neighborhoods, hamlets, villages, and towns around the world. But it all began with the single great model town of Seaside.

Charlottetown, Prince Edward Island
How does a great model emerge? Several things must happen. First, it must be located somewhere that people want to travel on vacation. Boise might be the most sustainable place in the world, but only those who are living there are traveling there on business will ever see it because Boise isn't your normal vacation spot. Because sustainability is something we must spread broadly, we need as many eyes as possible on the great model place. So it really must pass the Tourist Test. Places like this are most effective when surrounded by great natural beauty, like high on a picturesque mountain or by the sea shore.

Charlottetown corner
The next requirement is that the place must be small enough to be easily perceived. You really need to be able to drive around not only the town, but the entire surrounding region, in a day or less. New Urbanist Peter Calthorpe did an excellent plan for the Salt Lake City region several years ago. It won a number of awards. But the only way you can see the whole thing in a day is from a satellite, or from the moon. That doesn't work as a great model because the great majority of people can't comprehend it.
Seaside is a great model of a single town, and also a single neighborhood, but it's not the center of a sustainable region. And even if it were, the edges bleed out into southern Alabama and southwest Georgia in not so much as a whimper. You really need a place that is bounded decisively by natural features. Prince Edward Island in Canada meets all these requirements. As does Beaufort, South Carolina and its surrounding county, bounded by creeks, wetlands, and river.

Sir John A. MacDonald, the first Prime Minister of Canada,
immortalized in bronze. He headed up the meetings
in Charlottetown that led to the eventual formation of Canada.
It's not unusual to see both citizens and visitors sitting down to
have a conversation with him.
The place also needs to have a great story to tell. Because the new story of their sustainability makeover needs to be built on a foundation of older stories that resonate broadly with those who visit. Why? Because if the model is to give us hope, we need to feel that these are townspeople who are like us in at least a few important ways. If they seem superhuman, it's easy to think "we could never do that." Plus, if the town has no interesting stories, would you really be interested in vacationing there in the first place?
This is really important, because most people must be enticed to the place without knowing the full sustainability story because while some people are eco-tourists, the majority of people don't vacation in a place solely because it's green.

Charlottetown church building
Charlottetown and its surround region (Prince Edward Island,) unlike 95% of North American places, meets all of the requriements. It's small enough to be perceived without a ticket on the space shuttle. People from all over the region (and beyond) come there to vacation in summertime. It has an excellent town core. It has great stories to tell, starting with being the site of Canada's initial confederation. It has great sustainability stories to tell from our time as well, although those haven't been finished yet. It has a fascinating culture of creatives that form an arts community far stronger than the town's population might suggest.
I spoke in Beaufort last fall and threw down the sustainability gauntlet: "There will be a town and surrounding region someday which will choose to be a world-class model of true sustainability. That's not in question. The only question is this: will it be Beaufort?" I ask Charlottetown and Prince Edward Island the same question today: "Will it be you?" We need you. Few towns were founded in regions where they could even dream of doing this. But you were. You could hold to the status quo and miss it entirely. Or you could be the shinging example by the sea. Will you answer the call? We need you!
~Steve Mouzon
The Bed & Breakfast Bonus

Few realize that a neighborhood bed & breakfast can be an extraordinary money machine for its surrounding neighborhood. With the McMansion Era grinding to a sickening halt post-Meltdown, most people are looking for new ways to make every dollar count. Consider the heret0f0re-required guest room: if you build a guest suit complete with bedroom, bath, and closet, you'll be hard-pressed to design it to pre-Meltdown suburban standards in less than 250 square feet. Construction costs for well-built homes are approaching or have exceeded $200 per square foot in many parts of the country. That means the guest suite may add up to $50,000 or more to the cost of the home!
Think back for a moment - how many nights has someone slept in your guest room this year? Probably not so many, if you are like most of us. Today, how can we tolerate throwing away $50,000 on something that is rarely used? Most of us can't.

That's where the bed & breakfast comes in: if there were a bed & breakfast in your neighborhood center, you'd have no need for a guest room, would you? Guests staying a 2-3 block walk away would still feel close to you, but more independent, and they likely feel like they aren't burdening you… so they might even come visit you more often. And you would likely feel less intruded upon, so you would welcome those more frequent visits.
You might even offer to pay for their nights at the bed & breakfast. If so, you would almost certainly save a lot of money over building the guest room. Financing that $50,000, plus paying property taxes and insurance would definitely run $500 per month or more in most places. That means you would have to have a large number of visitors each year to pay more for the bed & breakfast than for the guest room… assuming you're paying to put them up in the first place. Most people who do would save thousands per year… quite a bonus!
Think for a moment of the cumulative bonus: A neighborhood of 1,000 homes, for example, would save $50 million in construction costs on those homes! There are few other things a neighborhood can do to save so much money.
But what about existing places? As we work to repair sprawl by gradually transforming sprawling subdivisions into sustainable neighborhoods that are compact, mixed-use, and walkable, there will be several opportunities:

1. We'll be adding businesses where today there are nothing but houses. Normally, we should look first for the fabric in the subdivision that most needs to be healed - maybe where there are a few vacant lots. It is here that a bed & breakfast would fit in most easily.
2. Making sprawl sustainable also means making the existing fabric more compact. We do this by allowing the existing homeowners to build accessory units on their lots and rent them, or actually subdivide their lots and sell the new units. In 60 years of home-owning, you're likely to have kids at home for only about 1/3 of that time… if you ever have kids in the first place. So roughly 2/3 of the homeowning public would be fine with only one bedroom if there were a B&B nearby. This means the existing homeowners might be able to build more than one accessory structure if their lot size allowed, making more money.
3. Once the B&B starts operating, homeowners in the existing larger homes are freed up to use their guest suites for something else if they like. A home office is one obvious use for that suite, and you likely can think of others as well.
We'll talk more about other businesses that should be added to help transform sprawling subdivisions into neighborhoods, and also how to go about sprawl repair in ways where everyone benefits. But for now, what's not to love about a neighborhood B&B?
~Steve Mouzon
SmartDwelling I - Breeze Chimneys
There's much more to SmartDwelling I than the things I wrote about two years ago when it was published in the Wall Street Journal's Green House of the Future story. Really cool stuff is afoot with Project:SmartDwelling, so this will be the first of several new posts looking at SmartDwelling elements.

SmartDwelling I with the two breeze chimneys at the top

top view of Breeze Chimney
There are two Breeze Chimneys on SmartDwelling I, which was designed for the US Gulf Coast region. Because it's a land by the sea, I decided to use seafaring materials for the Breeze Chimneys. As we'll see in a moment, Breeze Chimneys in other parts of the country could be made out of other materials like sheet metal. The framework is built of small spars, like those which frame sails on sailboats. The spars could either be made of wood or fiberglass. The shroud is sail cloth stretched over the spars. This assembly is attached to a ring at the top of the chimney that rotates freely. Here's how it works:

section through Breeze Chimney showing air flow
The Breeze Chimney is designed to turn into the wind, like a weathervane. The open end of the Breeze Chimney is always leeward as a result. There's a phenomenon in physics known as the Venturi Effect, and it works like this: air moving past an opening tends to pull gases or liquids out of the opening. If you're old enough to remember cars before fuel injection, then it was the Venturi Effect that made the carburetors work.
Breeze chimneys behave the same way. They have another thing working for them as well: the Thermal Chimney Effect. Because hot air rises when given the opportunity, hot air in a tube like a chimney flue will rise out of the tube, pulling other air in behind it from the room below. To start a breeze chimney, all you need to do is to open a window somewhere in the house.


Pulling in air almost as warm as the air exhausted by the Breeze Chimney wouldn't do much good, so you need to find a window around the house or shop where the air is coolest.
The best place would be under a grove of trees or big shrubs. Not only do the leaves shade the area around the window, but they also cool the air even further by giving off water vapor. It can easily be 10-15 degrees cooler under a shady grove or in a thicket.
A louvered verandah like the ones found throughout the Bahamas would be good because the louvers prevent the sun from getting into the porch and warming it up. A porch on the shady side of the house would work equally well.
A breeze chimney works best in late afternoon or early evening, when the air has cooled a bit from the heat of the day. Porches on the eastern side of the building would be coolest at this time of day. There's no reason you have to use the same window, however… you could experiment to see what works best for you. But in any case, it's the act of opening the window that starts the Breeze Chimney's operation because without replacement air pulling into the house, the Breeze Chimney can't pull air out. So think of it as an attic fan that doesn't require any electricity.

side view of breeze chimney
What about storms? Wouldn't the sail cloth tear in high winds, flooding the house? Clearly, there needs to be some way of shutting the Breeze Chimney in a storm, or when you're going to be away from home for awhile. See the heavy black line on the right side of this drawing? It's meant to represent a spring metal arc that holds the spars up. There would be two cords coming down the chimney. Pull one of the cords, and that pulls the spring metal arc over to the left, collapsing the shroud. Pull the other one, and it pops back up. I haven't yet built a Breeze Chimney, so I'm sure it would require a bit of tinkering, but that's the general idea of how it should work.
The house above was designed for a competition we never expected to win. It was intended as a critique of the Gizmo Green competition program and, just as I expected, the jurors didn't view it very kindly. I'll blog more about it later… my point of showing it here is to illustrate how differently Breeze Chimneys can be designed.

This house was designed for Dallas. A century ago, you could find pivoting sheet metal roof vents all over the Midwest and Southwest. So I designed this Breeze Chimney to be built of the same material. There are only two differences between this Breeze Chimney and the old pivoting roof vents. First, it's a good bit larger than the old ones so it can ventilate the whole house. Second, the old pivoting roof vents usually vented the attic. In this design, there's a chimney (concealed by the roof) that connects the cap to the living spaces below.
~Steve Mouzon
More on SmartDwelling I:
The Schooner Bay Miracle
Score one for Schooner Bay! The eye of Hurricane Irene came right across DPZ's new town of Schooner Bay in the Bahamas late last week, and except for a few outdoor ceiling fans, the buildings sustained no damage at all. Sustained winds were 125 miles per hour, with gusts up to 130. This is all the more remarkable because of the way Schooner Bay is being built… it's following patterns of ancient wisdom that are illegal in every hurricane zone in the United States.
Years ago, when Seaside was hit by its first hurricane (Opal) and sustainaed almost no damage, hurricane experts called it the "Seaside Miracle," and studied it for several years thereafter. Opal's winds were probably 100 miles per hour at Seaside. It'll be obvious shortly why, beyond just Irene's higher wind speed, this should be considered the Schooner Bay Miracle and studied as well.
All of the photos in this blog post were taken by Schooner Bay staff less than 24 hours after the hurricane passed through. You can still see Irene's angry waves breaking against the ironshore in the image above.

For a bit of perspective, Irene brought great devastation to other parts of the Bahamas, including this image taken just a few miles away from Schooner Bay at Elbow Cay. As you can see, two of the houses have been completely destroyed and washed out to sea. The cause of destruction here was due to a very common error of oceanfront construction: building on the dunes. Schooner Bay took a completely different approach, heavily planting the first dune with native dune vegetation to strengthen it, then building a secondary dune with material dredged from the harbor. No houses have been built above this second dune yet, but it wouldn't have mattered, because the second dune was completely untouched by Irene. The seawall at the harbour handled the storm surge in textbook fashion with no damage whatsoever.

Schooner Bay's architecture is an important part of the story as well, as much for what they're not doing as for what they are doing.
What's the first thing you think of when people talk about hurricane construction? Probably the Miami-Dade hurricane code windows, right? Guess what? Schooner Bay isn't using them. Quite the opposite: because of high Bahamian import duties, they're making all their own windows onsite!
So how did these homemade windows manage to withstand Irene's fury with not one broken pane? The same way homemade Bahamian windows have withstood countless storms before her for centuries: the homeowners simply shut their shutters. Schooner Bay shutters are typically solid instead of louvered, so they can take a serious lick from wind-borne debris, protecting the windows behind them, which remain untouched by the storm.

Schooner Bay houses with the outer bands of Hurricane Irene
receding to the north, headed for the US mid-Atlantic shore
The windows are only the beginning. All houses built to date at Schooner Bay have been built of poured concrete. You can see several under construction in this photo, most with the concrete structure still exposed because the stucco work hasn't been done yet. Reinforced concrete is quite simply the strongest way to build. And many buildings in the Bahamas have been built of concrete or masonry for a very long time, for this same reason. But there are wood cottages in the Bahamas as well that have survived countless storms, so Town Founder Orjan Lindroth is looking into the best ways of building strong wood cottages to complement the predominant concrete construction.
Take a look at the roofs in the image above. See how most of them are hipped, and how they're built at a simlar pitch? Hurricane experts now tell us that hips are the strongest roof forms because each roof plane supports its neighbors. And pitches between 8:12 and 9:12 strike a balance between shallower roofs that fail in uplift and steeper roofs that fail in overturning. Gables are permitted, but only where the house is built of concrete or the roof span is very short.
It's interesting to note that Bahamians knew all these things long before "hurricane experts" ever existed. Their system was very simple: when you crawl out of a house that's been destroyed and see your neighbor's house that's still standing, you say "I'm going to rebuild like that!" And so the best ways of building emerge naturally in a place from centuries of testing into something I call a "living tradition."
Well before construction began at Schooner Bay, Orjan commissioned a new kind of pattern book to guide the architecture. Until then, pattern books had focused on random collections of historical styles. In short, they were necessarily more about fashion than function. But A Living Tradition [Architecture of the Bahamas] begins each pattern by telling homeowners and builders not only what to do, but also "We do this because…" In doing so, it opens up the rationale behind each pattern, allowing everyone to think again… and allowing architecture to live again. And crafting an entire language of architecture around what works best for this people, and in this place, creates an architecture with far more meaning than mere style and fashion, and one imprinted indelibly with the region of the world it inhabits.
The benefits of living traditions are legion. For example, many of the construction workers at Schooner Bay were fishermen just one year ago. But because they weren't just told what to do but also why to do it ("We do this because…") they caught on quickly and now perform better than many long-time construction workers that would have to have been untrained and then retrained in this new living tradition.
All of this sounded like really cool (possibly even Utopian) theory: building a highly sustainable place with fishermen based on ancient wisdom; using homemade windows in a hurricane zone. But now, the theory has passed the test of a strong Category 3 storm. What can be more sustainable than keeping things going in a healthy way, long into an uncertain future? This is real sustainability.
~Steve Mouzon
Retirement vs. the Pursuit of Meaning
The idea of retirement is undergoing its biggest change since the modern-day version was invented by Germany's Chancellor Otto Von Bismarck in 1883, and today's revision has profound implications for the shape of towns, villages, and neighborhoods. Retirement, for more than a century, has been advertised as a time to play… catch up on your golf game, or give tennis a try. Go for long walks in the countryside with your sweetie. We all know the drill, and it was very enticing. But there was a dark side nobody wanted to talk about. But first, let's look at how we got there…
The Era of the Company

Work was radically redefined at the beginning of the Industrial Revolution. Previously, most who had escaped servitude or slavery engaged in crafts or trades plied most often from their home or workshop. If they were successful, they might employ a few others who worked for them for wages, but the modern-day model of most of the workforce being employed by business or government is only about two hundred years old. During this Era of the Company, the corporation was the centerpiece of the economic lives of most of us. The virtues of this era were quality, speed, and economy… or "better, faster, cheaper," if you prefer. And two-thirds of that formula (faster and cheaper) was most often accomplished directly on the backs of the workers.
The result was a workplace that wasn't expected to be enjoyable, and it certainly wasn't anything approaching fun. If you're a farmer scraping out an existence on your own piece of land, then you do what you have to do in order to survive. But if you're working for The Man, then it's much easier to externalize the grind of working, and to get very unhappy about it. Roughly a century of labor wars ensued, until The Man finally wised up and realized that workers were much more docile when they received regular doses of play to go along with all that work. Today, the weekend is conceived as a time of play that compensates us for the workweek.
The Long Play at the End of the Day
It's easy to see how business and government came to conceive of retirement as a really long weekend: If we endure the workweek to get to the weekend, then maybe we'll endure a tiresome career for the promise of playing for the rest of their lives. It worked quite well… until now. But the sad reality is that the Long Play isn't usually so long for most of us, giving way to the dark days when, in those ancient words, "… I have no pleasure in them…" The unspoken dark side we all eventually discover is that the Long Play is just a sugar-coated prelude to death.
The End of an Era

The Era of the Company is jerking unsteadily to a halt today. The company as a vehicle for doing business won't end, of course, but companies are not going to be nearly so central to our lives as they have been. If you doubt that, try striking up a conversation with someone about your company (whether you're employee or management.) Chances are, they'll listen for all of three seconds. This is because we've all been vaccinated by spam, and have learned to hit the Delete key with lightning speed and to tune out anything that sounds remotely like a commercial. As a result, advertising simply doesn't work anymore.
The Age of the Idea
The sunset of the Era of the Company is occurring just as the Age of the Idea is dawning. While nobody wants to hear about your company anymore, they'll listen for hours if you've got a great idea. This may well be the biggest change in how we work that we've seen in the two hundred years since the beginning of the Industrial Revolution. Even the virtues of business are changing, from quality, speed, and economy to patience, generosity, and connectedness.
It should come as no surprise that this massive change will likely have a huge impact on the idea of retirement. While the full transformation isn't clear yet, it appears that we just might be dispensing with the illusion of playing "happily ever after" and replacing it with something more substantial.
The Search for Significance

Baby Boomers have just begun reaching 65, and will continue to do so for the next couple decades. This largest-ever generation that brought us Woodstock, the Summer of Love, and "agonizing reappraisal" was never content with just following the rules and punching the clock. And as they navigate further down the middle passage of life they, more than others that came before them, are looking for meaning in the time that remains. And that remaining time is likely to be significantly longer and spent in generally better health than either their parents or grandparents experienced. Second and even third careers will be a reality for millions of Boomers. Many realize that their first career might have been long on income but short on meaning, and vow to not make that mistake again. The pursuit of significance is likely to be top priority for them in the new work that they choose, even if their nest eggs have been badly battered by the Meltdown. Rather than retirement's prelude to death, these second and third careers are a continuation of life. Actually, they're more than that; they represent opportunities to be more alive than many Boomers ever were in their first careers. This time, they're determined to leave a legacy as they find deeper meaning in their new work.
Setting the Stage for Significance

Corporate office parks in the suburbs may have been the backdrops for countless first careers, but they will be abandoned to cries of "never again!" by almost all Boomers who once worked there because settings for unfulfilling experiences are seldom tolerated when seeking for the opposite. Instead, they will be looking for places that foster their search for significance rather than impede it.
Meaningful work depends on a number of things to which the setting can contribute. While some people are fortunate enough to know exactly what sort of work they may find meaningful, others must begin with a period of learning, and anyone pursuing significance overlays learning and work to some degree. Sometimes learning is structured, like going back to school. Other times, we simply learn things from the places we inhabit or the where we travel. In almost every case, however, meaningful work is likely to be more creative than the daily grind of the first career. Why choose something more mind-numbing than your first career instead of retirement? Most don't. They join the Creative Class instead. We'll take a look at various types of meaning these Boomers might be pursuing in greater detail in a subsequent post. But for now, let's consider the general characteristics of places that might best foster those second and third careers:

Vibrant walkable places where you can walk to many things are far better at stimulating creativity than the blandness of an office park. Because almost all second careers are more creative than the first, places like this with a large "cool factor" have a huge leg up on those that don't. Meaning found in unplanned ways is most fertile in places where people can get out and walk around on a whim, running into people, sights, or situations they didn't expect. Trips by car aren't usually quite so spontaneous. Leaving a legacy by purveying meaning to others can occur in many settings, but that meaning is more likely to spread broadly and unpredictably when the purveyor of meaning works in an accessible place like a storefront rather than being tucked away in an institution lost somewhere in sprawl. Connections between people responsible for so much of the transfer of meaning simply are more likely and vibrant in places that foster the connection of people. Sprawl, in contrast, wraps us in a couple thousand pounds of steel and glass known as the car, making the most common interactions on the highway the shouting that accompanies road rage. Which type of place would you prefer to work on that day when you finally have a choice?
~Steve Mouzon

















![image of the book A Living Tradition [Architecture of the Bahamas]](../_Media/07011-alt-00-cover-perspect.jpeg)


