the WalMart Sustainability Index

WalMart in suburbs of Birmingham, Alabama ran a story today entitled WalMart Sustainability Index Means Big Business. @greenforyou Twittered about it, and that got me thinking... At face value, it would seem that WalMart's newfound insistence that its suppliers lower their carbon footprint and "ensure ethical production" would be a good thing, right? How could it ever be bad to be more efficient?

   Read the 15 questions on WalMart's Sustainability Product Index questionnaire and you'll see that most of them are completely toothless. But that isn't the point of this post. Here’s the point:

   WalMart is essentially doing a tune-up on an engine that is doing more harm than good, from a sustainability standpoint. They’re saying “how can we do the same old thing more sustainably?” But the same old thing pretty much defines the unsustainable. How so? It’s all a matter of scale:

*A sustainable place is an Accessible Place, where you have a choice of how to get around (especially including the self-propelled choices of walking and biking,) and are not forced to drive everywhere. What does Wal-Mart do for walkability? Well, have you ever seen anyone walk to a WalMart? Part of the reason is because WalMarts, especially the new SuperCenters, are so large that they have to have a massive sea of parking out front. It’s a known fact that people don’t like walking any further than they have to through a sea of parking. So the physical size and design of WalMarts essentially prevent walkability in their vicinity.

*A Sustainable place is also a Serviceable Place, where you can get the basic daily services of life within walking distance in your neighborhood. But no WalMart could possibly survive with the business they would get from the 600-2,500 residents of a typical neighborhood. The only place they could possibly survive would be in Manhattan, and last time I checked, Manhattan doesn’t seem to be WalMart’s sweet spot. Here’s another angle: WalMart is well known for killing the local merchants, who are the very businesses that people are much more likely to walk to. So WalMart has a hideously bad effect on Serviceable Places.

*A Sustainable place is also a Securable Place, but how often do drug deals go down back behind a big box? Again, it’s not because the big box retailers like WalMart don’t care, but simply because the physical size and design of big box retail creates bleak, abandoned places out back that nobody wants to be, where illegal activities can easily take place.

So WalMart, due solely to its physical size and design, can have a crippling effect on the sustainability of a place. What about the sustainability of their buildings?

*A sustainable building must first of all be a Lovable Building. If it cannot be loved, it will not last. Has any human on earth (outside the Walton family and other shareholders) ever claimed to love a WalMart building? Case closed.

*A sustainable building must next be a Durable Building, because if it doesn’t last, then its carbon footprint doesn’t matter once its pieces have been carted off to the landfill. But WalMarts are notorious for being bulldozed in only 15-20 years. Again, case closed.

*Sustainable buildings must be Flexible Buildings, so that they can be used for many things over the centuries. But WalMart buildings will never get the chance to be flexible because they’re so famously unlovable. In fairness, they are sometimes converted to muffler shops and pawnshops to extend their lives a decade or two as the neighborhoods around them decay because of the toxic effect of the unlovable and dilapidated big boxes. But who believes that any current WalMart has any chance of standing a century from now?

*This brings us to the last foundation of sustainable buildings, which is that they must be Frugal Buildings. Here, WalMart is doing a few things right. They’re changing their light bulbs for ones that are more efficient. That’s good. Cue applause. But they’re missing much bigger opportunities to be frugal simply because the physical size of the buildings is so large. For example, daylighting and cross-ventilation are two powerful methods for making a more frugal building. But when the nearest exterior wall is a couple hundred feet away, then it’s almost meaningless.

   Here’s the bottom line: It’s not because WalMart executives, managers, and employees are bad people. Not at all. it’s simply an unavoidable effect of the physical size of the stores. WalMart simply can’t help it, once they let the stores get this large... they simply cannot help it.

   For a view of the opposite extreme, which is the micro-shop, and the scale implications of micro versus mega, check out this blog post on Mike & Patty’s in Boston. It’s an extreme example, but sometimes extremes illustrate principles better than the ordinary.

~ Steve Mouzon

Legacy Comments:

Thursday, September 24, 2009 - 07:49 PM


I totally agree! WalMart not only needs to change its size, but where it's located within towns. But to do that they would have to reshape their whole marketing values. No more large parking spaces, that are only filled during holiday seasons! No more large structures, that are not only eyesores but are also killing the landscape. Instead they would have to line their fronts with local businesses. How easy would it be for them to reverse what happens on the inside--meaning make their vision centers, nail places, subways, etc, accessible from the outside. That would not only change the way the BIG Boxes look but would allow for more walkability.  This is not the only way to fix WalMart but that would be a great start!

Thursday, September 24, 2009 - 08:06 PM


Not that I'd ever be one to defend Walmart, but on the issue of daylighting, my local store has many skylights, with photo-sensors that turn the lights on and off as the level of daylight warrants.

Thursday, September 24, 2009 - 09:22 PM


While all the bad stuff about Wal-Mart is true, many of those items are actually fixable.  Just to pick one: what if Wal-Marts had a street front presence, and moved the giant parking lots out back, where there was a second entrance?

I loathe Wal-Mart... but when I lived out in the country and Wal-Mart was 8 miles away and had most everything and the alternative was 100 miles or round trips and an entire day of errands in the city... I admit that Wal-Mart seemed the lesser of two evils.  Even if it did mean dealing with the horrendous aisle clutter and auditory trauma.

Wal-Mart isn't going away.  Pushing them to make positive changes is the best I think we can hope for.  Let's not have great be the enemy of good when we're dealing with a entity that's here for at least the foreseeable future.

Friday, September 25, 2009 - 07:33 AM

Steve Mouzon

TCM & Nicole, you're exactly right... they could actually re-shape themselves. Matter of fact, during the Mississippi Renewal Forum after Katrina, we worked with WalMart to redesign their proposed new Gulf Coast store to do all the things you describe, basically turning it into a couple blocks of Main Street, where their pharmacy became a drug store opening to the street, etc. That effort failed and they went back to their old model, which was a huge disappointment, but at least the conversation started. The point is that they can fix so much of what's wrong with them simply by different (and better) design.

   Anonymous, the skylight sensors are a good thing, but the problem is that skylights are the worst type of opening. Because they're flat rather than vertical, they let in the most heat in summer, when the sun is high in the sky, and the least heat in winter, when the sun is lowest. So they may help daylighting, but they're hurting the heating & cooling load.

Friday, September 25, 2009 - 11:28 AM

Dan Cotter

Steve, I'd never thought about framing the killing of mom & pops quite in that manner. It's appropriate.

Growing up in Beaufort, South Carolina, WalMart was a godsend and a curse. It killed many long-standing small businesses, and when Lowes moved in it was the death blow for many of the survivors, including one of our longest-running businesses, a hardware store founded in 1907.

Those stores have not sat derelict interminably, but their successful replacements have noticeably moved from servicing mainstream consumer needs toward niche (especially luxury) markets and tourist nick-nacks. In Beaufort, WalMart's cut-throat strategy hasn't created long-term dereliction, so much as a change in the function of the retail in our old walkable core, from serving central to ancillary needs, and from a local base to a tourism base. I think this still makes your point.

When I last lived there, Beaufort had a population of about 12,000. Besides Water Festival tourists and Marine Corps boot camp graduation attendees, I think it's safe to say that local residents are driving our WalMart's sales... Enough so that when I was in high school, WalMart abandoned their maybe 10 year old building, clear-cut more forest directly adjacent to it, and literally put a Super WalMart up smack next to the old store.

The old Wally Word building is now a Best Buy and some other franchise, plus a half-empty sea of parking. The old co-anchor, Winn-Dixie, has suffered a slow death at the hands of the new Super WalMart. A string of other franchises have tried unsuccessfully to replace it.

Despite having a beautiful and historic downtown, little else is walkable in Beaufort. I grew up having to drive for anything as simple as a quart of milk. I see WalMart's effect as twofold. First, as described above, it impaired the independent functionality of our existing walkable communities. Second, it squandered an opportunity to anchor a mixed-use community and create a second population center in close proximity to the first. The majority of Beaufort's businesses are between our downtown and WalMart. If WalMart, much less our other strip retail centers, had been developed differently, there would be a much higher demand for housing in the city center, and a capacity to have more functional transportation options.

As of 2006, WalMart accounted for 8 of the 400 richest Americans, worth a combined total of ~$83.7 billion (source - Forbes). Why then, can't they afford to be stewards of good urbanism? Why can't they afford to build multi-level structures with parking garages, like I've experienced in cities and TOWNS all over Europe? If they make deals with residential and commercial developers to build up the surrounding properties, they should get their money back.

Steve, why did the Gulf Coast store fail? If you could do it again, what would you change?

Saturday, September 26, 2009 - 06:54 PM

Tim Raymond

While I agree with most of your points, It is possible to have large stores that are lovable, durable & accessible. Just think of the traditional urban department store. They were multi-story, located in the most walkable T-6 parts of the city, well served by transit & many also had parking garages. Some cities still have their department stores & Macy's in NYC is still "the world's largest store" but most mid-size & smaller cities have lost their department stores through the deliberate disinvestment policies of the large corporations that took over most of the formerly locally owned department stores. There are probably hundreds of abandoned department stores in downtowns around the country. Why can't they be used by retailers such as Sprawl-Mart or Target? These stores are generally catering to lower to middle income people who are likely to live close to a downtown &  can't really afford to be spending a large proportion of their income on excessive driving. It seems like a natural, but it almost never happens.

Friday, October 2, 2009 - 12:38 PM


I have to agree with all the points of your blog. I live just outside Michigan City, Indiana, where a new super Wal Mart went in last summer. The city already had a Wal Mart, you understand, and that building is now empty, a tenemant in the middle of town. Wal Mart is just one of many many box stores that line the entrance of this once charming, and now dreary small town. They are so resolutely ugly that it hurts the eye to drive by them. The downtown, once thriving and full of small stores, is dead, with empty buildings everywhere. YOu can hardly walk to any store location in the city. They are all set within acres of parking. This is not a vision of the future. I contrast this with French towns and villages, where all the beautiful old buildings are repurposed so that the character of the town remains the same. So you have automobile dealerships and hardware stores tucked inside stone buildings that may have once been part of a castle. It's really enchanting by contrast.

Tuesday, October 6, 2009 - 08:19 PM

Mike Lewyn

If you substituted "suburban big box stores" for Wal-Mart I'd agree with the post.  But except in the very smallest towns, Wal-Mart usually comes to a landscape that is already very suburbanized, so if there wouldn't be a Wal-Mart on East Sprawl Highway there'd be something else that is just as bad.

the Everything Bubble

people debating an issue at night on the streets of Embu, Brazil while a dog sits in the center of the circle

chart of worldwide species extinctions from 1000 AD to 2000 AD

   This post is part of the serialization of the second chapter of the Original Green [Unlocking the Mystery of True Sustainability]. The chapter is entitled “What Can We Do?” It describes principles upon which real sustainability can be based. This post is the chapter’s introduction.


chart of atmospheric carbon dioxide from 1000 AD to 2000 AD

   Our problems go far beyond anything that could be considered “daunting.” As a matter of fact, it is questionable whether humanity has yet faced a challenge to its future that compares to the scale of what lies ahead, except in the disaster and alien movies. Look at any major chart of world conditions over the span of recorded human history, whether it be human population, energy usage, resource usage, atmospheric carbon dioxide, etc., and you will see immediately that there is an unprecedented skyrocketing of the chart in the past 200 to 300 years.

   Reasonable people would have to conclude that we cannot continue on our present course without massive consequences... believing otherwise would give your friends cause for questioning your sanity. One definition of insanity is to believe that we can keep doing what we’ve been doing and somehow get different results.

   Zig Ziglar’s take on the truth behind the Insanity Principle is “if you keep doing what you’ve been doing, you’re going to keep getting what you’ve been getting.” And these charts show clearly what we’ve been getting.

chart of world population from 2000 BC to 2000 ADchart of total carbon emissions from fossil fuels from 1000 AD to 2000 AD

   But the Insanity Principle doesn’t really cover the uncharted territory we’re in now. I’d like to propose the Inverse Insanity Principle, which states that “another sign of insanity is to believe that you can do dramatically different things and somehow get the same result as before you did those dramatically different things.”

   These ideas aren’t really new, however. A Jewish philosopher lumped both the Insanity Principle and the Inverse Insanity Principle into a single phrase nearly 2,000 years ago when he observed that “you reap what you sow.” 

   “Bubble thinking” isn’t new, either. Bubble thinking during the recent housing bubble that burst in 2008 and the dot com bubble that burst in 2000 serve as warnings against the irrational exuberance that would comfort us that “everything’s OK...” when we’re in completely uncharted waters, creating unprecedented causes that have unknown effects.

   Those are not the only bubbles we have seen... not by any stretch. Before them, there was the Asian financial bubble that burst in 1997, the Japanese asset bubble that burst in the 1980s, the Florida speculative building bubble that burst in 1926, the Railway Mania bubble of the 1840s, the Mississippi Company bubble of the 1720s, and the Tulip Mania bubble that burst in 1637, just to name a few. Bubbles are not new, but they all have something in common: they always seem to end in catastrophic fashion for the masses who are seduced by them.

   These bubbles are characterized by the sharp spike in a single category of commodity, such as tulips, Florida real estate, or dot com stocks. But we now face a bubble like no other.

   The Everything Bubble is unique because every chart of major global conditions is spiking or otherwise behaving as it has never done before in recorded human history. See the charts above? We could draw a dozen more that look very much like them.

   What does this mean? At the very least, it points to the fact that humanity is entering an unprecedented era. It is not unreasonable to expect the coming era to have consequences of Biblical proportions; how can we look at the charts and rationally believe otherwise? Is there anything other than “bubble thinking” that would make us hope that everything’s OK, and that, in the words of Jim Kunstler, we can “sleepwalk into the future”?

~ Steve Mouzon

Legacy Comments:

Tuesday, October 13, 2009 - 01:23 AM

Virginia in PA

In biology there are some creatures that reach a balance with their environment, but others that expand in population rapidly and then crash. I think the biblical locus in Egypt are an example.   Humans are doing both.

Advances in Nourishable Places at the TBEC in Baltimore

view of the Val d'Orcia through open casement window of inn in Pienza, Italy

   Creating place that are Nourishable is essential to creating places that are sustainable. When people first heard this idea in the early days of the Original Green, many thought it sounded completely crazy. “I can eat whatever I want wherever I want,” was a common reply.

   It was once completely obvious that “if you can’t eat there, you can’t live there.” But for several decades, the industrial food chain relegated the idea of eating locally to the quaint (some said lunatic) fringes of modern life, especially after World War II. But thanks to the relentless efforts of pioneers like J.I. and Robert Rodale, Alice Waters, John Jeavons, and others, a tiny but growing percentage of US citizens began taking back their food-making from the industrial food chain. More recently, other notables such as Michael Pollan and Michael Ableman have taken up the cause, as have organizations like Local Harvest and Slow Food, an international organization with chapters in nearly two dozen countries and “convivia” in hundreds of cities.

   All of these people and organizations advocate for local food for a number of benefits, including better nourishment and tastier food. And they are exactly right. But the idea that the ability to look out onto the fields and onto the waters from which much of your food comes is actually an integral part of sustainability hasn’t had so much airtime until recently. 

   Now, however, that idea is gathering steam. A number of issues are in play. For example, the weakening of the British Pound was the culprit in the spring 2009 spike in food costs. Why? Because so much British food needs a passport to arrive at the dinner table, and is therefore susceptible to currency strength. Food security becomes more questionable the further the food must travel, and the more it must be processed.

   Jim Kunstler spends a significant amount of energy raising the agricultural alarm. Andrés Duany has made Agricultural Urbanism a major initiative at DPZ (and one that I’m delighted to be helping with,) and the idea is gaining steam within the broader New Urbanism movement... which brings us to the reason for this post: I’ll be speaking Friday morning at the Traditional Building Exhibition & Conference in Baltimore, which runs from October 21-24.

   My session, which borrows DPZ’s Agricultural Urbanism title, will deal with all the ways that we can make places nourishable, with Good-Neighbor Agriculture that can snug right up to the edges of a neighborhood, and also what some of the current limitations are. I’ll be drawing on the current work of a number of people; much of this may be things you haven’t heard of before. Like “melon cradles,” for example... unless you’re a regular blog reader here, that’s probably an unfamiliar term. They’re part of the Green Walls of SmartDwelling I. The New Urban Guild’s Project:SmartDwelling integrates agriculture throughout architecture in a way that hopes to be beautiful, not merely productive. This session will take you through these methods in detail. And, with the speed at which these ideas are developing, it will likely include ideas that develop in the weeks between now and the session. Come to Baltimore and help us advance Nourishable Places!

~ Steve Mouzon

Legacy Comments:

Tuesday, October 6, 2009 - 11:13 PM

Kelly Athena

Where is this gorgeous location seen through the window?

Thanks for your thoughtful, sustainable wisdom.

Wednesday, October 7, 2009 - 04:28 PM

Steve Mouzon

Thanks so much, Kelly! This was the view out our hotel window in Pienza a few years ago, in the Val d'Orcia in Tuscany. The classic Tuscan landscape.

Advances in Lovable Buildings at the TBEC in Baltimore

front porch of one of the outbuildings at the Rosemont plantation in southern Mississippi

   Anyone who follows the Original Green knows that one of the central principles of sustainable buildings is that “if it can’t be loved, it won’t last.” But can we describe what makes a lovable building so precisely that we can produce them repeatedly?

   It’s a little tougher than it sounds. The architects and designers of the New Urban Guild, for example, regularly produce lovable buildings, as do many others. But can you somehow write a formula that makes their artistry repeatable? Because if we can’t, then the only thing that can be done is to say “hire these guys.” And there aren’t nearly enough people out there who know how to design lovable buildings. We need to find a way to spread the ability to create buildings that are lovable if we hope to build sustainably.

   It’s not an impossible dream. The Porches, Walkability, and Sustainability blog post shows how something that was once considered to be an art form can now be described with charts and graphs. But can we do something similar with lovability?

   Come and find out for yourself. I’ll be speaking at the Traditional Building Exhibition & Conference in Baltimore, which runs from October 21-24. I’ll be participating with Michael Mehaffy and others in the Building Sustainably, Profitably and Beautifully session that is being put on by INTBAU-USA. My part of the session will attempt to answer this question of how to build lovable buildings repeatably. 

   For a head-start on the session, here’s what we know already: There are some characteristics of lovable buildings that are universal, but not all characteristics of lovable buildings are universal. In other words, there is no single style of building that people love so much in every corner of the globe that they build it before all others. If there were, then Chinese architecture would look just like American architecture, etc. But American architecture doesn’t even all look like itself. That which is loved the most in Boston would look really weird in the deserts of New Mexico. So there is no Internationally Lovable Style.

   So what are the universal characteristics of lovable buildings? Here’s one: people look for things that reflect them. So they look for objects (including buildings) that have a top (head, or capital) a middle (body, or shaft) and a bottom (feet, or base.) Things that are decapitated or baseless don’t resonate as much.

   What are the non-universal characteristics of lovable buildings? Well, that varies from place to place, so we’d have to be talking about a particular place, like the Gulf Coast, or about New England, or the deserts of the Southwest. But while these non-universal characteristics vary from place to place, they do have certain commonalities. Please come to Baltimore, and we can discuss what they are!

~ Steve Mouzon

Legacy Comments:

Tuesday, September 29, 2009 - 07:58 PM


You should post a followup to this that's more in-depth...after Baltimore of course. =)

Friday, October 2, 2009 - 12:48 PM


Alas, work will prevent me from coming to Boston. But I do believe that scale is a major ingredient to creating a lovable building. So is proportion. So Palladian buildings with their marvelous symmetries, resonate with us a thousand years after they were once designed. Too many mcmansions are a pastiche of styles, meant to create an imposing impression, but really copnsturcted  to use cheap materials wherever possible. Have you noticed how thier rooflines hang way down over the windows, which are often placed in odd positions. And those cathedral ceilings that create the feeling of being in a warehouse, rather than a home?  Even some of the top architects design these ultra modern dwellings  that would be hard to live in -- all for show but with such hard edges that you'd be afraid to slip. The furnitue might gouge out your eyes.

© The Guild Foundation 2013